Research into similar products: The Perfect Guy - Official Trailer [HD] - Sept 2015

TRAILER ANALYSIS:


This trailer automatically starts with the title. As the first 0:02 seconds of the trailer the title appears stating the name of the movie. The background of the title is white. The colour white has positive connotations such as purity, innocence. However the actual title is in a 'sans serif' typography. This typography is opted because its more modernised than 'serf' text and its not fancy or over the top, its a very clear font. The colour of the typography is red, the connotations of red is very symbolic especially in this specific genre as red has many connotations that is affiliated with the genre such as romance and love while contrasting violence and danger. The themes that are in thrillers and psychological dramas and this specific movie are the dominating themes, as the ideology is the female protagonist, splits from her husband due to him not wanting to start a family and she meets this guy who's her ideal 'perfect guy'. He's a gentleman, polite, handsome, got a good job ect. However, further into their relationship he becomes very possessive and obsessive and the relationship starts to become dangerous.  Her Ex husband saves her from his psychopath.  The audience wont struggle to see the title as the typography is large it dominates the screen so its distinctively clear what the name is. the first word ('the) is the only word that's not in bold maybe because its not as significant but the word 'perfect' is not only in bold which emphasises the word, but the text is distorted and this is very clever and significant feature because distorted is defined as giving a misleading or false account or impression; misrepresented. This is exactly the ideology of the film the 'perfect guy' is not perfect at all he's the juxtaposition of perfect'. He actually led a misleading, misrepresented lie. so by making the text distorted it indicates how psychotic the antagonist actually is. This shows that everything is done for a specific reason as even the smallest details are a big marketing difference. However 'guy' is till bold but the text is not distorted'. Even though the title is plain, it is very effective and the audience will be attracted and intrigued.



The first shot is an establishing shot, from my research majority of trailers start with an establishing shot, as it set the scene. The establishing shot in this trailer tells its a very nice neighbourhood this this is a financially stable couple. Its a big beautiful city, with a lot of sky scrapers, its usually business people that live in this big cities and live the busy fast paced, career driven life. It then cuts into another establishing shot for like a office promotion part. They were like 8 people dressed very formally in business attire and holding champagne glasses while clapping and congratulating in an office setting. This suggest that they are career driven couple they have achieved a lot. The background music is a cover of 'Rihanna diamonds'. Which is a love song so the soundtrack is relatable to the  ideology of the trailer. It cuts into the male protagonist  playing with a child with a voiceover of the female star saying 'she wants children', the male disagree. Automatically the trailer is 8 seconds in and we already know these are workaholics they have a successful career, financially stable. However, the dilemma is that the female wants kids but her husband is just not ready which tends to be a very big dilemma. Already 8 seconds in and the audience instantly know why their marriage failed. Which is a very positive things because a trailer is just a brief preview of the movie so it shouldn't be long and tedious. There have been lots of jump cuts, which keeps the trailer interesting from 0:13, the audience learns exactly why their marriage failed. The time management has to be perfect. This is such a short duration but it got straight to the point. It then fades into the production company which then cuts to a long shot of when we meet the 'perfect guy' at 0:17 to 1:12 The relationship seems as though its a fairy-tale. However when it was leading up to the drama the soundtrack gradually started to become slower. A sound effect was used for the violent scene to exaggerate it so it appeared gruesome. This is a marketing technique as it captures and intrigues the audience. The soundtrack even drastically changes to a darker artist 'The Weeknd ' 'high for this'. Then there are thousands of jump cuts of various of different shots of the stalker. Plus to make it more interesting various of different angles are used ranging from close-up to medium and long. This trailer is marketed extremely well. Its is only 2:36 minutes long but yet still it tells all the essential and captivating bits in the films and the way its exaggerated it makes the movie appear more interesting than it probably already is. However, a criticism of this trailer which the audience will dislike is that the trailer tells everything that's going to happen in the movie we know the significant events. So when you watch it in the cinemas there is suspense, mystery. The trailer is self explanatory. This could be an improvement for me to not tell so much, because realistically you want the audience to watch the film, the trailer is just to advertise the film.

The camera  angles are extremely significant and the angles are specifically used for a purpose. For example at 0:49 this is the sex scene and it consist of constant close up shots. The reason for this is because this is a very intimate, sexual moment so by using a close up shot. It dominates the screen to imply, this is a significant moment as love is  major theme in psychological thrillers. However, editing is twice as important as this makes the trailer fluently flow. As at 0:49 lots of jump cuts were used to show how rigorous the love scene is which shows how infatuated the couple became with one another.

The lighting in this trailer ranges as its not 1 specific lighting has been used. For example at 2:09 to 2:12 chiaroscuro lighting is used the reason as to why is because the harsh lighting creates an extreme contrast. This is common in thrillers and dramas because it creates suspense especially in these scenes. Furthermore, this is purposely used as majority of the scenes the stalker is in low key lighting the reason because this tends to be the petrifying, suspense scenes. Contrastingly, at 1:27 when the female is with her protector, a high key lighting is used, as it could suggest her way out of this situation he's the light at the dark end of the tunnel. Even down to the lighting is symbolic.

The official trailer on youtube has been watched 9.8 million times. Which implies that its a very popular trailer. It could've had more views but this is a very decent amount for a youtube trailer. So the marketing worked on this platform because a wide audience have viewed the trailer. However the trailer has 33 thousand likes and 1 thousand dislike which is a very impressive ratio. This implies that majority of the audience enjoyed the trailer and felt that it was captivating and marketed very well. Interestingly the trailer got so much positive reviews while the actual film did not preform well according to the audience and the critics. With 5.6/10 IMDb ratings, 19% Rotten Tomatoes and 2/5 The Gurdian. This exaggerates the importance of the trailer, a film can be marketed so well and . actually look better than it actually is. Even if the audience do not like the film, by  just going to watch it, its contributed to the box office success. That's why when marketing and using a trailer its extremely important as this is the initial way to attract the audience.

The genre I have chosen to recreate my trailer is a psychological thriller or drama. This trailer is in this categary and I like the ideology of the trailer. There are aspects that I will be willing to use in my trailer. However the problem with this genre is the storyline tend to be repetitive as this is not the first show I've seen where a woman gets in an obsessive, dangerous relationship. Majority of these modern films are adaptions and recreations of the iconic Psycho (1960). I don't want to replicate the idea but change the story line so its not another typical repetitive stalker movie. But i want to explore the psychological thriller and obsession theme.