Wednesday, 8 November 2017

Research Into Target Audience: Focus Group Feedback


Plot from Ashlee Traill

Today I pitched my trailer plot/ ideology to my Class. We had to create a presentation, including   The genre of our film, The plot and narrative idea and include a drafted storyboard. The purpose of the pitch is that when you have an idea its hard to identify the flaws, for example you may understand your trailer and planned and structured it effectively. But when presenting your ideas to a class they can identify whether the storyline is complex and difficult to understand. If the storyline can even be replicated by an17-18year old A level student for example it would be merely impossible to create a SCI-FI or animation trailer successfully in such a short period and with a small budget. Furthermore the target audience is my age group and as my teacher majors in film and media it would be interesting to gain different perspectives and opinions on my plot and what the strengths and criticisms are. If my class reacted negatively towards my plot then I would listen to their constructive opinions I would have to go back to the research and drafting and planning stage and develop and make changes to the plot of my trailer which would urge a more positive reaction. However, if my audience has a positive reaction towards my trailer. I can began the process of finalising my ideas and continue planning and begin filming.

I wanted my class/audience to thoroughly understand my ideology so I first told them about my genre and why I picked it. Why I decided to hybridize the two genres and how the plot and my plot clearly represents my genre. I've even included existing films of the same genre and which influenced me to adapt this genre for my trailer and from the feedback I have received literally everyone in my class understood the plot as everyone correctly wrote it down when asked what the genre or type of my film is. This is positive because this shows my storyline correlates to my genre as its essential because imagine if you have a horror movie but majority of the storyline has romantic conventions, it will attract the wrong audience and receive negative feedback, which will lead to a decline in the box office success. That's why its an accomplishment to find out my class identifies the genre. The genre I have chosen is not too difficult to successfully produce at a professional and high level. It does not involve any special effects such as CGI and this is a genre I genuinely enjoy.

I have condensed and provided a brief summary of my plot. So my audience can understand what the trailer is about in the simplest form so their is no form of confusion or complexity. I have also included the different stages of my trailer the first stage (equilibrium), the second stage the disruption, the third stage the realisation and the fourth stage the new equilibrium. This was very effective because this breakdown made my class thoroughly understand in depth  the plot and structure because when I was looking through the feedback every single one of my members identified the plot and structure when asked what is was. This suggest that the structure is not confusing or complicated. Its very straight forward and I have identified clearly the different stages of my plot. I did this effectively because when I was reviewing the feedback from my classmates they were asked what the plot and the structure of my trailer was and every single one of my classmates correctly identified the plot and structure nobody was unsure or wrote and incorrect plot. Everyone identified the plot and the structure. I am pleased that my plot is easily understood and identifiable and when I was drafting and planning my plot. I continuously asked my teacher to advise me and he told me ironically the simple the plot the better your ideology will be as if you overthink it too much it will be complex, and his advised really worked as everyone understood and enjoyed my storyline. 

I have included a visual character representation so my class mates/  audience will be able to visually see what my main protagonist will look like. The appearance of the protagonist tells about about the storyline for example if I want to protagonist to be sultry and seductive I would need a actress to look appealing and alluring to fit this description. The protagonist fits the ideology of my character. and my audience agreed and understood this so I would not have to recast. 

I have included a detailed drawing on my drafted storyboard. The story board shows the structure of my plan so my audience can visually image what the scenery the props the camera angles I will be exploring and using it. The first page of my story board is very different fast jump cuts of flashbacks of  the 'typical ideal relationship' so I have included stereotyped things couples do like take selfies, go for dinner, be intimate. Then the second page is where you gradually start to see the relationship deteriorate so husband gets a text from a woman, he starts to arrive from home late being very distant. Then she actually catches him being unfaithful and that's when all the drama and craziness comes in. My classmates thought I visually represented my drawings excellently they thought my drawings were clear and it was effectively demonstrated thoroughly. 

I got  a monumental of positive feedback as I was extremely careful when drafting and planning I stuck to a simple but interesting genre which I know I would personally enjoy. This was executed in my responses as I received 'The plot is captivating and engaging' and ' I love the arch of characters and visuals of how some scenes develop and hints of destructive scenes'. The only criticism I received which my teacher picked up and the whole class agreed and this was the only form of criticisms is that in the ending I was going to include the protagonist getting arrested. Because its a trailer and I'm advertising a potential movie I don want to give the whole plot away so I could maybe change this scene and leave a bit of mystery. When researching I was aware of this but the existing trailers I watched gave away the whole plotline in the trailer even though I made me uninterested in watching the movies because mines not going to be an actual movie I decided to give the plotline away the criticism I received was 'get rid of arrest scene as it gives the ending away' and 'comes across as a short film maybe consider changing  the end'. I will listen to this feedback and remove the scene at the end. I can still incorporate the arrest scene but not make it so obvious its the female protagonist and instead of going at the end it can g0 in the middle of the drama scene to create extra suspense.

By presenting my plot it has helped me extremely am confident in my plot and structure and I know that people enjoy my plot an structure and my pitch went really well with numerous positive feedback. I am excited to now start finalising and filming to execute all my ideologies.



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